Umer.

trusted clients
world wide

welcome to my profile

i'm Umer Shehbaz
Senior Graphic Designer, Brand Identity Specialist , Branding Expert.

I turn ideas into powerful visual identities — from high-end Manchester restaurants to global industrial brands across Pakistan, the USA and the UK

Brand Identity

Print Design

Publication Design

Event Branding

Environmental Design

Packaging Design

Menu Design

Uniform Design

Large Format Print

Corporate Communications

Visual Identity Systems

Vector Illustration

about myself

12+ years of experience
1.9k+ successfully projects done

98%

Photoshop

79%

Illustrator

90%

WordPress

90%

Figma

My My Favorite Tools

A Professional Overview of My Background and Expertise

I am a Senior Graphic Designer and Brand Identity Specialist with over 12 years of professional practice across Pakistan and the United Kingdom. Based in Manchester, I work with businesses of all sizes — from independent restaurants and hospitality venues to federal government institutions and global industrial companies — delivering brand identities, print systems, environmental design and publication design that genuinely serve their purpose

I am currently working towards MCSD membership with the Chartered Society of Designers (CSD) — the UK's internationally chartered professional body for designers — demonstrating my commitment to professional development and design excellence at the highest level. I have also completed CPD-accredited intellectual property training through the UK Intellectual Property Office.

get to know me

what i do?

Transforming Ideas Into Digital Reality

Crafting seamless user experiences
that elevate your brand vision
through creativity and precision

Digital Marketing

MY DIGITAL MARKETING SERVICES COVER AD CAMPAIGN CREATIVES, SEARCH ENGINE OPTIMIZATION (SEO), PERFORMANCE MARKETING ASSETS, SOCIAL MEDIA STRATEGY, AND LEAD GENERATION GRAPHICS.
Company Branding Design

MY COMPANY BRANDING SERVICES COVER CUSTOM LOGO DESIGN, BRAND GUIDELINES, COLOR PALETTES, TYPOGRAPHY SYSTEMS, BRAND ASSETS, AND FULL VISUAL SYSTEMS.
Social Media Design

MY SOCIAL MEDIA DESIGN SERVICES COVER CUSTOM INSTAGRAM & FACEBOOK POSTS, CAROUSELS, STORIES, AD CREATIVES, LINKEDIN BANNERS, AND BRANDED TEMPLATES
Print Media Design

My print design services cover company profiles, brochures, flyers, promotional posters, tournament passes, corporate stationery, and custom merchandise.

Work Experience

An award-winning Graphic Designer with over 12
years of expertise

Securities and Exchange Commission of Pakistan (SECP) · Karachi, Pakistan

Rotaract International District 3271 · Karachi, Pakistan

UK Wiz Media Ltd

2022 – Present

Senior Graphic Designer

Delivering complete brand identity systems, print design, packaging, signage and marketing materials for UK-based commercial clients across hospitality, automotive, beauty and retail sectors.

Amazonia Lounge

Mar 2022 – Dec 2024

Branding

Led the design layout for Amazonia's massive print menu and digital launch assets using clear creative workflows

Independent Practice · Pakistan

2013 – 2017

Freelance Graphic Designer

Built a freelance design practice across brand identity, print, advertising and digital design for commercial and corporate clients including KCCI (Karachi Chamber of Commerce & Industry) and General Tyre.

Emkay Line Premier League

2017

Brand Identity Designer

Delivered complete event branding for the Emkay Line Shipping Premier League — a major corporate cricket tournament at Moin Khan Academy, Karachi. Deliverables included player jerseys, large backdrops, hoarding boards, winner signs, roller banners and branded promotional products.

Securities and Exchange Commission of Pakistan (SECP) · Karachi, Pakistan

Jun 2025 – Feb 2026

Graphic Designer

Delivered complete event branding and corporate design for one of Pakistan's principal federal regulatory authorities. Work included large-format event backdrops, media walls, stage branding and official corporate materials for events attended by senior government officials and commissioners.

Rotaract International District 3271 · Karachi, Pakistan

2017 – 2022

Lead Designer & District Publication Chair*

Formal member (Rtr.) of Rotaract District 3271. Served as District Publication Chair and Editor-in-Chief of the District Monthly Letter (2018-19). Designed complete annual visual identity programmes, a 350-page District Directory, event branding and communications across three consecutive DRR tenures.

Rabid Studios · Karachi, Pakistan

2015 – 2022

Graphic Designer (Contract)

Delivered advertising design and brand mockups for a leading Pakistani design and animation agency. Client roster included McDonald's, Omega, TELUS, Ufone and SadaPay.